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What you get for $8.

Here's exactly what's inside your launch plan, what's free, and what the one-time payment unlocks.

Start free. Unlock when you're ready.

Free

$0
  • Complete the launch wizard
  • See your plan overview
  • Basic cost total
  • Vendor names hidden
  • Execution details hidden
  • Cost breakdown hidden
Get started →

Pro

$8 one-time
  • Full launch wizard
  • Personalized vendor recs
  • Detailed cost breakdown
  • Step-by-step execution guide
  • Progress dashboard
  • Export your plan
Get started →

The part nobody explains to first-time founders.

Not a business-plan template. The concrete things you actually don't know — what to do, with which tools, and what it costs.

Every step, in order

No guessing what comes first. Register the business, set up payments, build the store — sequenced so you're never stuck on "what now?"

The exact tool for each step

Not 50 options to research — the specific vendor that fits your budget and business. Shopify here, LegalZoom there, Canva for the labels.

What each step costs

A real price on every line and a running total — so you know what launching actually takes before you spend a dollar.

Built around your idea

Answer six quick questions; the whole plan is shaped to your business type, your budget, and your timeline — not a generic checklist.

Other tools give you a template.
We give you a plan.

A template is generic. A plan is how you actually get it done.

Other tools

  • Generic templates that don't fit your business
  • Tells you WHAT to do, not HOW or in what order
  • No cost estimates — you figure that out yourself
  • No vendor recommendations — more Googling ahead
  • A document you'll never open again after day one

Hey Launch Plan

  • Tailored to your exact business type and budget
  • Step-by-step execution: what to do, in what order
  • Real cost estimates at every step — no surprises
  • Curated vendor picks based on your budget
  • A live checklist you actually work through to done

Common questions

How much does it cost to start an online business?

Less than most expect. Many essentials are free or near-free: an EIN from the IRS ($0), a business bank account ($0 with Mercury or Relay), and Stripe payments (2.9% + $0.30, no monthly fee). A basic online store runs from about $5/month (Shopify) plus a domain (~$8–12/year) — most first-timers start for under a few hundred dollars.

What do I get for $8?

A launch plan built around your specific idea: five phases and roughly 15–21 steps in the right order. Each step names the exact tool to use and what it actually costs — real vendors and real prices, not generic advice. One payment, no subscription, and the plan is yours to keep.

How long does it take?

About five minutes. You answer roughly six quick questions about your idea, budget, and timeline, and your personalized plan is generated and emailed to you. Actually launching then takes anywhere from 2–4 weeks to six months or more, depending on the path — your plan lays out the timeline.

Is this AI-generated?

No. Every recommendation comes from a curated set of real tools and real prices we maintain by hand — not an AI model that can invent vendors or make up numbers. You get specific, checkable answers (exact tools, exact costs), matched to your business type and budget.

What kinds of businesses does it work for?

Four business types — ecommerce, service, digital products, and content — across six categories each, for 24 combinations in all. Whether you're opening an online store, starting a consulting or freelance service, selling a course or template, or building a newsletter, podcast, or channel, the plan is tailored to that path.

How is this different from a business-plan template?

A template gives you blank sections to fill in. Hey Launch Plan gives you the execution: the specific steps in order, the exact tool for each one, and what each costs. It's less a document to write and more a clear next move, every step of the way.

Do I have to pay before I see anything?

No. The wizard and a preview of your plan are free — you see the structure and a sample before deciding. The one-time $8 only unlocks the full detail: every vendor, every cost, and every step. There's no subscription, and once unlocked the plan stays yours.

Stop planning. Start executing.

90% of business plans fail in execution. Hey Launch Plan fixes that — a personalized plan that takes you from idea to open-for-business, step by step.

Start my 5-minute plan →

No credit card required  ·  Free to start